Step1 Advertising, the creative digital marketing solutions agency, takes home a Silver and a Bronze Abby at the prestigious ABBY One Show Awards at Goafest 2023.
The forum recognized Step1 Advertising in two highly competitive categories, highlighting company’s expertise and creative work in the area of 360-degree marketing.
Step1 Advertising won Silver in the category of Digital: Best in Creator/Influencer Partnership for their campaign for Turtle Wax India. The campaign titled ‘Petfluencers’, used pets as influencers to create an impact on pet lovers who love taking care of their cars (but struggle because of their fur babies). This helped in the one-of-a-kind product being sold out at all the stores, a first for the brand.
The company also received a bronze metal in the Digital: Integrated Social Media Campaign category for their campaign “#BeMyValenteer”, for Genesis Foundation. Leveraging integrated communication across social media platforms, Step1 Advertising delivered impactful storytelling with compelling visuals to raise awareness and mobilize individuals to participate in the noble cause championed by the Genesis Foundation.
“It gives me immense pleasure to be recognised by Abby’s, which is amongst the most credible platforms in the advertising industry. This recognition is a testament to our team’s commitment to deliver real business results through creative and impactful storytelling”, said Rashi Agarwal, Director, Client Relations & Operations at Step1 Advertising.
Step1 Advertising has been investing in strengthening strategic digital marketing competencies to deliver value for businesses across the APAC region, with clientele like Lamborghini India, Ducati Asia Pacific/India, IQOO, Kingston, Aiwa India, The Oberoi and Trident Gurgaon amongst many others.