MG - Brand Awareness Campaign

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Change What You Can

Change What You Can

To create curiosity and create a movement before the launch of India’s first Electric Vehicle – MG ZS EV

Objective: Create brand awareness of MG being a responsible brand promoting and creating a change

Recommendation: A content marketing initiative to partner with relevant content creators across India who live for sustainability and change

  • Overall campaign reach of over 13 Million+ users
  • The ZS EV received over 5,000+ bookings becoming the first EV in the premium space be completely booked for the next 6 months
  • 200,000+ video views via 22 bloggers