Parachute - Influencer Strategy

Home » Case Study » The Twirl Challenge

The Twirl Challenge

The Twirl Challenge

Parachute has been known for its coconut oil. They have been in the body lotion category but are not the considered set when it comes to body lotions

Objective: Brand recall for Parachute Body Lotion Benefits of Coconut and Amplification of dance video

Recommendation: Device a comprehensive outreach program with set of bloggers to host a dance challenge and promote the brand

  • 10,600+ entries on Twitter & Instagram
  • 4.3 Million+ users reached
  • 200,000+ video views via 22 bloggers