To create curiosity and create a movement before the launch of India’s first Electric Vehicle – MG ZS EV

Objective: Create brand awareness of MG being a responsible brand promoting and creating a change

Recommendation: A content marketing initiative to partner with relevant content creators across India who live for sustainability and change

Result:

• Overall campaign reach of over 13 Million+ users
• The ZS EV received over 5,000+ bookings becoming the first EV in the premium space be completely booked for the next 6 months
• 200,000+ video views via 22 bloggers