Pallavi kapoor, Author at Step 1 Inc - We are step 1 in your brand's story

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5 Ways to Tell if Your Business Needs Rebranding

Social media and other digital platforms have done wonders in terms of connecting and growing businesses. But, the downside to this reach is that your competitors are just a click away. In such a situation, how can you stand apart from the crowd? Great branding is a sure-shot way to let your users know who […]

Social Media Marketing

Marketing to Gen Z: Why is it Essential for Your Brand?

The first televised commercial was aired in July 1941 over New York City’s WNBC station. The ad featured a simple graphic for the Bulova watch company and most likely cost as little as $8 at the time.  But, advertising didn’t start with TV. The first recorded print ad was published in 1472 in England, and […]