Parachute has been known for its coconut oil. They have been in the body lotion category but are not the considered set when it comes to body lotions

Objective: Brand recall for Parachute Body Lotion Benefits of Coconut and Amplification of dance video

Recommendation: Device a comprehensive outreach program with set of bloggers to host a dance challenge and promote the brand

Result:

• 10,600+ entries on Twitter & Instagram
• 4.3 Million+ users reached
• 200,000+ video views via 22 bloggers