Taking over one of the busiest metro station

Wendys India, U.S’s 2nd biggest burger chain wanted to launch their first outlet in Gurgaon and attract consumers looking for budget food options

Objective: Launch the new outlet and drive more walk-ins

Recommendation: India’s first music concert inside the metro station by giving a musical stress buster to the ones returning back from work


  • Brands first week sales surpassed McDonalds and Burger King combined
  • Brand awareness and conversations for the brand increased by 1600% to cross over 2000+ live engagements on launch day