The Twirl Challenge
Parachute has been known for its coconut oil. They have been in the body lotion category but are not the considered set when it comes to body lotions
Objective: Brand recall for Parachute Body Lotion Benefits of Coconut and Amplification of dance video
Recommendation: Device a comprehensive outreach program with set of bloggers to host a dance challenge and promote the brand
Result:
- 10,600+ entries on Twitter & Instagram
- 4.3 Million+ users reached
- 200,000+ video views via 22 bloggers