Art That Moves

BMW India has a history of its association with Art that was never promoted in India. With a long history and a plethora of art available, how does one promote the association?

Objective: Partnership with India Art Fair to engage art lovers across the country to showcase their talent for BMW

Objective: Partnership with India Art Fair to engage art lovers across the country to showcase their talent for BMW

Result:

  • 26,000+ followers added organically
  • Over 600+ entries received to showcase thoughts of sustainability
  • Overall reach of over 15 Million+ users